May 2, 2025
So you want to study Sports? Here’s what you should know first
Studying sports may sound like a dream; stadium lights, elite athletes, and behind-the-scenes media passes. But the reality is far more complex, demanding, and rewarding than it appears on the surface.
I’ve walked this path myself. I started with a general degree, changed directions, moved abroad, and now I’m completing a master’s in Sports Communication and Journalism at the Real Madrid Graduate School – Universidad Europea after my first master in Sports Technologies and Digital Transformation.
If you’re considering studying sports — whether you’re just beginning or thinking of pivoting — here are a few honest truths to guide your journey:
1. It’s not just about Football matches and flashy press rooms :
The sports industry is a global ecosystem powered by business, media, technology, marketing, law, and more. Sport is both an emotional product and a billion-dollar enterprise.
From managing communications for elite clubs to handling media rights or crafting digital content, the roles behind the scenes are vast and vital. You’ll need to understand both the passion and the process — storytelling, strategy, sponsorships, and stats.
Takeaway: Be curious. Learn the business behind the game.
2. Build a strong base — then Specialize :
I began with a general license in business intelligence. It gave me critical thinking, data analysis, and managerial skills — but I quickly realized that wasn’t enough.
Later, I joined the master’s in Technologies and Digital Transformation and then Communication and Sports Journalism, in Madrid. That’s where things shifted. The program offered real access to professionals, international events, and hands-on projects that shaped my career direction.
Tip: Don’t jump straight into a niche. A general foundation followed by targeted specialization gives you versatility and credibility.
3. Get ready to step outside your comfort zone :
Studying sports, especially internationally, will push you. New languages, new cultures, new digital tools, and fast-moving environments are part of the deal.
You won’t just be writing essays. You’ll be editing videos, managing real-time communications, pitching ideas, and collaborating under pressure.
What matters most? Being proactive, adaptable, and open to feedback, not being perfect.
4. Choose a specialization that feels like you :
The beauty of the sports industry is its variety. But that also means you need to find your place, not follow someone else’s.
Here’s a glimpse into just some areas you can explore:
– MEDIA, COMMUNICATION & JOURNALISM
- TV, radio, print, and digital reporting
- Multimedia storytelling and content creation
- Social media and fan engagement
- Live commentary, podcasting, and documentaries
– MANAGEMENT, MARKETING & BUSINESS
- Club/federation management
- Sponsorships and brand strategy
- Event planning and sports entrepreneurship
- Hospitality, VIP services, and fan experiences
– PSYCHOLOGY, HEALTH & ATHLETE DEVELOPMENT
- Sports psychology and mental coaching
- Nutrition, rehab, and performance
- Talent development and leadership
– PERFORMANCE & COACHING
- Tactical analysis and scouting
- Youth development and academy training
- Match breakdown and strength conditioning
– TECHNOLOGY & INNOVATION
- Data analytics and performance tools
- Wearables, AI, and predictive modeling
- App and platform development
- E-sports and virtual competitions
– LAW, ETHICS & GOVERNANCE
- Player rights and anti-doping
- Ethics, compliance, and governance
– SOCIAL IMPACT & GLOBAL PROJECTS
- Inclusion, accessibility, and sustainability
- NGO collaboration and educational outreach
Advice: Be patient. Try things out. Volunteer, attend lectures, ask questions. Your passion will emerge from curiosity and experimentation.
5. The work behind the scenes isn’t always glamorous :
Yes, you may end up working at big finals or with famous players, but the road is paved with long days, tight deadlines, setbacks, and learning curves.
I’ve had to wake up before sunrise, rewrite scripts late at night, or completely change plans when something went wrong. But each of those moments shaped my resilience.
Reminder: Every small task counts. Stay humble, stay hungry.
6. Volunteering and Internships aren’t optional — They’re essential :
No one starts at the top. Many professionals in this industry began by volunteering; at local tournaments, international events, or student media.
These experiences teach you how events really work and help you meet the people who will shape your career.
Say yes to opportunities — even the unpaid, unexpected, or behind-the-scenes ones. That’s where your journey often begins.
7. Choose a University that’s plugged into the industry :
I chose Universidad Europea and the Real Madrid Graduate School for one reason: real-world access. Professors weren’t just academics, they were working professionals. Our classes involved real projects, real challenges, and real networks.
Look for programs that connect you to the industry, not just the classroom. Your education should include access, not just information.
8. Build relationships that last :
Your classmates, mentors, guest speakers, and professors may become your collaborators, partners — even employers — one day.
Don’t just network. Build real connections. Share your work. Stay in touch. Support others. In sports, your network is as important as your skillset.
Final Thoughts: If you’re serious, come prepared :
Studying sports isn’t a shortcut to a glamorous life. It’s a long-term investment in your mindset, your skillset, and your story.
Before you commit, ask yourself:
– Am I willing to work hard in a highly competitive field?
– Am I ready to learn beyond the pitch — in media, data, or business?
– Am I okay with starting small to grow strong?
If your answer is yes, then go for it. The sports world needs smart, passionate, and curious people like you.
Just make sure you come prepared.
